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Thursday, August 22, 2013

Design Trends for 2013

2013's top interior design trends emphasize boldness and color. Minimalism is out. People are embracing styles that might have seemed tacky just a few years ago. There is an artfulness to this aesthetic, which could be described as a mature version of hipster chic. Big, antiqued brass accents, which give any room a lived-in feel, are all the rage. The shinier something is, the better. Furniture and decorations should draw a lot of attention to themselves.

While empty spaces and sharp angles have been fashionable until very recently, now people are seizing every opportunity to fill space with different colors and patterns. Artwork is key. Prints of famous paintings are acceptable, but it is better to have original pieces on display. If this is not possible, photos or prints of lesser-known works will suffice. The idea is to create a space that is completely unique. The judicious use of antique pieces will help to achieve this goal. Most antique furniture is one-of-a-kind, especially if it has been painted or stained an interesting color. A good way to tie a room together is to paint wooden furniture a color that is minimally featured in the fabric on the couch or another prominent piece of furniture in the room. Everything should be complementary, not monochromatic.

A major trend in fabric is digital printing. It started with clothing. A designer would have a photograph or drawing reproduced in a large scale on a garment like a structured skirt. There are many ways to translate this into home decor. Curtains could feature singular images instead of repeating patterns. A simple picture could be sketched right on a blank wall in black or dark brown paint. Any flat surface that has not been decorated in some fashion is a wasted opportunity. There is a huge variety of fabrics available at stores such as Fabric Studio and Unique Fabrics. Check out Fabric Studio’s range of upholstery fabric here.

Lace motifs are another trend that has been lifted from fashion runways. Fabric furniture could be covered in a swirling or lattice pattern. Transparent lace overlays or valences could be draped over plain curtains. Swirling patterns could be stenciled onto walls. Lace trim might be tacked around doorways or placed around a whole room at the point where the walls meet the ceiling. When using lace, one has to be careful not to go too far and create too much clutter or stuffiness. Lace should be balanced by bright, young colors like green and orange to keep everything from looking too sweet and feminine.

Tuesday, November 13, 2012

Tips on Small Business Marketing Services

Small business marketing services over the internet are essential in order to make or gain profit. Marketing services over the internet are now being utilized as one of the channels to help small businesses grow. To learn some tips on small business online marketing tips, read on below.

Help your Small Business Grow

1. Use free directories. Take a look at the local directory of your area; some allow businesses to get listed for free. Utilize this strategy and more people will be able to avail or inquire of your services because you are listed down.

2. Get tips from competitors' small business marketing services. You can always take a look at how your competitor is marketing their business. By checking them out, you can get an idea of new strategies you can use and get updated on any current trends if any.

3. Focus on some channels to use for your marketing strategy. You shouldn't get online and sign up for all social networking sites or companies where you can promote your brand. Conduct your own research of what is available and choose the one that best suits you. Focusing on a few compared to all will give you results faster.

4. Use search engine optimization for your small business marketing services.. Write keyword-focused articles so that it will be easy for people to search for your articles. Write articles with good content and that is consistent with the other articles posted on your website that is created by your business.

5. Post your contact information. Those who stop by your page and like what they see should be able to find a way to reach you personally should they need to. Post your phone number, address, email-address, and other vital information that could help them reach you in a convenient way.

6. Create a variety of material that people can use to find you. There are so many ways to become known over the internet. You can create blogs or put your small business over Facebook. You can send out e-mails and use other strategies.

7. Improve your website. All websites could be better no matter how great you think your website already is. Stay tuned on the most current ways of advertising or creating a catchy website which will capture the interests and eyes of viewers.

8. Update your website regularly. It's important that the information you post is current to your brand.

9. Create a blog for small business marketing services. Even if you have a business website, you can help create more traffic to it by starting a blog. You can write on a variety of topics that relate to your product or service. Blogging can also be used as a venue to create back links which can help direct viewers to your website.

10. Put videos online. There is something always different about videos. Videos are one of the strategies that can easily capture the interest of others. There are simple and cost-effective ways of creating a video which can be posted online.

Friday, November 9, 2012

Tips for Applying to Business School

Round one deadlines are coming up at several MBA programs. If you're one of thousands scrambling to put the finishing details on your application, congratulations! You're almost over a critical hurdle and can soon rightly take at least four or five hours to relax and revel in your accomplishment.

Meanwhile, here are some last-minute tips to help you check off your To Do List or jump-start the next phase of the process: interview prep.

1. Submit clear, evocative essays that adhere to the stated word limits. Admissions committees want to see focused essays, and holding to the word limit guidance demonstrates you can follow directions. After months of writing drafts, seeking feedback from friends and family, and changing everything about your essays, don't just "accept all changes" and upload your essay documents. Make sure you have cut and paste your essays into an entirely new document that was not used for drafting.

2. Forget all about trying to be the traditional or "ideal" business school applicant. Avoid all attempts to tell the admissions committee what you think they want to hear. Simply by allowing your individual personality to shine through, you'll be able to differentiate yourself from the rest of the applicant pool.

3. "Don't underestimate the importance of your resume," counsels UM Ross School of Business MBA admissions director Soojin Kwon. She urges applicants to submit resumes that are clear, concise, and scrubbed of all industry jargon. She likens the resume to a "movie trailer" for your life, so make sure you're putting the most compelling, demonstrative details forward.

4. Applying in Round One, if you're ready with your best application, may actually be a safer bet than waiting until Round Two. Sara Neher, assistant dean of MBA admissions at UV Darden, recommends applying in the first round because "Every seat in the class and every scholarship dollar is available in Round 1." In recent years, says Neher, Round 2 has become bigger and more competitive.

5. If you're invited to interview at the b-school of your dreams, prep and practice will help ease any interview performance concerns you may have. Start by reviewing your applications. It's been a few weeks since you submitted, and you will want to return to the MBA applicant mindset by reviewing your overall application strategy.

The second step in your interview process is to review some typical questions, which is fairly easy to do since many candidates post their experiences online. Write out some bullet points to outline what you would say in response to your practice questions. Finally, practice, practice, practice! Enlist the help of family and friends, and ask them to provide constructive feedback.

The most important bit of advice we can offer is to have fun and try not to get too stressed out by the process. While MBA applications are exhausting, time-consuming, and a heck of a lot of work, in the end, it will all be worth it.

Monday, November 5, 2012

Small Businesses To Make Profits

Every entrepreneur wishes to start a business that will grow into a profitable venture. There are a number of tips that can be applied by business owners to initiate and improve their businesses. As an entrepreneur, you must establish a number of business practices that will make your business grow. I will give you a number of tips that will be of paramount importance in running your business.

Having a plan or a goal is probably the most valuable point that small businesses should establish. A vision will make your business a sense of direction. You and your employee will know what you are targeting to achieve in your business. When you have a plan, you gather all your energies towards achieving that goal. The plan should however, be achievable in that your company has the capabilities to meet the target within a stipulated period.

Accountability is an powerful tip for small businesses. You must establish an enterprise philosophy of being responsible in terms of the use of business funds. All capital to the name of your organization must be accounted for this is done by ensuring you keep your financial reports carefully. All business transactions should be recorded in the books of account when the transactions take place. This will reduce misappropriation of funds.

As an entrepreneur, you must not overlook the importance of advertising. Regardless of the size of your business you will be required to sell you products and services. Although the advertising is on a small size it is of paramount importance. It will give possible consumers aware of the existence of your business, and they might be interested in purchasing them. You must first examine on the promotion mix that perfectly suits your business.

Hiring authority is another crucial tip for small businesses. As a business owner, it is noteworthy to hire people who are well equipped with the relevant skills needed for your business. Your employees must have self drive and deliver quality output at the required time with minimal supervision. Effective worker will ensure that your clients are always satisfied with your products and services, and this will lead to increased sales and growth.

Another important tip for small businesses it to be responsive to changes in technology and consumer trends. Technology keeps changing for better every other time, and it is essential that you move with the changes to improve your productivity. With appropriate technology, you will be able to improve the quality of you products and save on the production costs for your business.

Friday, October 26, 2012

Starting an Online Business

With numerous people depressed about their income and looking for ways to make quick money, it is not surprising to find yourself thinking about starting an online business. While the profits from a business have always had their attraction, the internet has now prompted a larger population to contemplate the idea. This is because online businesses provide the ease of operating from home, which is why they can even be controlled by individuals like housewives and students. Moreover, the success of large online businesses in almost every niche is now attracting several people. If you, too, are thinking about starting an online business, here are a few tips for it.

For one, you must play to your strengths. While you may look up to large social networking websites as an inspiration, it may not be a great idea for you to make a similar effort if you do not have thorough knowledge regarding it. You must, therefore, stick to the things that you know best. If you are a home cook, for example, you can go for a business related to the culinary industry. Similarly, if you feel that you are great at writing, you may want to start your own writing company! While such ideas may seem cornered and unfit for an online business, you need to understand that going for unique ideas is the key. You might just find these ideas becoming extraordinarily popular in the years to come!

Secondly, it is necessary to find a web developer for your site. Naturally, an online business will not grow to its maximum potential if it does not appeal to customers. Therefore, if you are not adept at creating websites and managing them, you must go for professional help. While this may call for investment, you can minimize the latter by going for expert freelancers. The investment will definitely pay off if your website turns out to be attractive enough to drive traffic!

Moreover, once you have established your website, it will be necessary to market it. This is because several great businesses do not make enough profit simply because they fail to reach out to potential customers! Do not let this happen to you. You can hire people to blog about your website or products and write persuasive articles that can be scattered around the web. Moreover, you can go for marketing through popular social networking platforms. With the right strategies, these platforms can enable you to reach your targeted audience and, thus, to inform them about your business.

Saturday, October 20, 2012

Starting a Woodworking Business From Home

Starting a home based business such as woodworking requires a plan. Starting a business with no plan or a poor one is a recipe for failure. Part of this plan should include learning how to control the costs of your home based business. If this business is a woodworking business then this will be similar to many businesses which involve the use of materials and specialized labour.

To make a profit in any business you need to keep track of your costs. When you start your woodworking business you will need to put a final cost on your products. This will include a number of cost variables such as material, labour, overhead, shipping and other miscellaneous items. This may not be accurate at the beginning and you may take a loss. So that is why you need to keep track of your expenses right from the start. Adjustments will have to be made to insure that you make a profit as you grow your business.

Here is a list of costs you should keep track of as you grow your woodworking business:

Labour Costs - This should be determined by how much you would pay a professional woodworker, if you hired this person as an employee. This will be your personal labour cost. You could determine the actual rate of pay based on a percentage of you the cost of materials to complete a particular woodworking project.

Material - Each item you build will have a definite material cost built into it. This cost will not change once you have purchased the material you need to complete the project from start to finish. Keep track of even the smallest items. Remember small things add up over the course of a year and can become a large expense. These could be fasteners, screws, nails, glue, sandpaper, miscellaneous tools and masking tape, etc.

Overhead Costs - These costs include all those not involved with the actual production of your woodworking projects. These would be office supplies, advertising, insurance, rent, utilities, internet, phone, office supplies and other related costs. You will need an office to do accounting and sales. You might even decide to have a website which would advertise your woodworking business. This website could advertise products available to people beyond your local area. The operation of a company vehicle could be included in these costs.

If you decide to ship your woodworking products to your customers, include this cost in the price. Consider adding a shipping charge to the final price and itemizing it on the customers bill. Be up front about this. Explain to your customer there will be a shipping charge before the final transaction. If your product is of high quality the customer will accept this as part of running a business.

Friday, October 12, 2012

Tips For Success At The Networking Event

You have prepared and planned for your networking event with almost military precision. You have arrived in plenty of time; you are relaxed and mentally prepared. Now what do you do? Do you rush in and hand out business cards to anyone who will take them? No! Don't do that. Here instead are nine great tips that will help you maximize your networking enjoyment and potential success.

1 - Meet your pre-arranged contacts

After you have been greeted by the event host, and if you previously arranged to meet with a sponsor or business colleague, make sure that you seek them out as promised. Do not spend all your time talking to the people you know well. Save this for another day. After all, everyone is really there to meet new people.
2 - Get introduced to others

Use the host or people you already know to introduce you to others that you may want to meet. This method gets rid of the sometimes awkward ice-breaking stage.

3 - Be the introducer

This is a great way to feel confident. Introducing people demonstrates your confidence and social grace. Pay particular attention to people who seem lost, shy or simply isolated. They will love the chance to be introduced to someone so after talking a little with them yourself, find out who they want to meet and then make the introduction. You will feel really good about this simple act.

4 - Refreshments and snacks

These can be a nightmare. If the event has a sit-down meal element that is fine and you can eat and talk as you would in any other dining situation. If the refreshments and snacks are intended to be eaten whilst mingling then I would suggest that you stick to soft drinks only. Even handling a cup and saucer with coffee or tea can be tricky when you are expected to shake hands or kiss cheeks. Don't even get me started about people spraying crumbs of food when they talk or getting food in their teeth - leave the snacks for later.

5 - Be careful with your promises

This may sound counter-intuitive but don't just give your cards out to everyone you meet. Only swap contact details with people you feel it is worth keeping in contact with. It is unfair and a waste of everyone's time to give the impression you want to connect with people you really don't want to connect with. If you promise to call someone or follow-up with some more information, then you had better make sure you do it. Make a to-do list and stick to it. This will help you protect your hard-earned credibility.

Wednesday, September 19, 2012

Tips For Choosing The Perfect Small Business Accountants

Business accountants play an important role in the life of small businesses even though the financial state is no longer as steady as it was in the past. The field where accountants shine vary greatly and it might not be what you are searching for. To be able to find an accountant that can work efficiently for your small enterprise, read this post.

Tip 1: Be Sure You Know Exactly What You Need

It is important that you figure out the assistance of business accountants before you decide to look for one for your business. Several of the specific tasks that they can perform are accounting, tax return and accounting software installation among others. The cost of their services depends on the work that you ask them to conduct. This is the reason why it is vital that you figure out what you would like them to perform in your small enterprise. Carrying this out enables you to figure out what are the characteristics you prefer for a business accountant.

Tip 2: Come up with a Short List

The next step that you must carry out is making a list of names of business accountants that you might like to hire. Internet is the best way you can utilize so that you won't be having any difficulty locating an accountant. In the internet, expect to see many accounting companies and people who provide the services you want. If you want, you can always ask suggestions for an accountant from people you recognize and are close to you like legal professionals, bankers or individuals who have their small business.

Tip 3: Checking their Credentials Is Important

Perform a little research. Most accounting companies have their very own website which you can check out if you want to find out more about them. It is exactly where they post the services they give as well as the price. Make sure that they are associated with accounting companies such as the National Institute of Accountants (NIA) and Chartered Accountants (CA). These companies require their members to update themselves by obtaining continuing professional education. This will also help you in narrowing your short listing to 3 to 5 accountants.

Monday, September 10, 2012

Home Based Business Tips

Before you ever start a home-based business, you must be fully prepared.You can dramatically increase your income potential if you approach the opportunity correctly. Take time to research the market to be sure you have the right product to match what people are looking for. Read through these helpful tips before starting your own home-based business.

When looking for a business opportunity it is a great advantage if you have firm ideas in mind, based on some kind of previous experience. It could be a business you have worked in, or a hobby you are passionate about. Without a passion for what you are selling, you are less likely to succeed. Always bear in mind that, whatever you want to sell, there must be people who share your interest in order to convert them to customers.

Like any other area of business the net carries a proportion of people who vary from the misleading, to the outright dishonest, so make it a firm rule to avoid all the promises that verge on the unbelievable because they almost certainly will be. Many want to sell you courses and other products guaranteed to make you a fortune overnight. Your own common sense ought to tell you that this is not going to happen. Making money from home, means putting in the same dedicated effort, that is needed in any other business.

Write a solid business plan and pay particular attention to the finances. Most people lack the skills to produce the more technical aspects of a plan and need professional help. Use both an accountant, and a legal expert, to cover these two critical aspects for you. You will be able to make up a work schedule, and produce plans, for where you will actually be working. Maybe you need an extension or conversion, to provide you with this, and the estimated cost should be included in your finances. Discuss your budget requirements with the accountant, and be sure to allow for a realistic period of time, where you will have to cover household bills. Retain a small reserve, as you are unlikely to produce much income from your home based business immediately.

As part of your planning you need to set out your goals clearly. You need to set both short and long term targets. Using weekly or monthly targets will enable you to project longer term goals more realistically. Setting goals is a normal part of being organized. It is not expensive to get your accountant to prepare you a set of books that you should maintain on a daily basis. Without accurate records you simply cannot run your business efficiently. Failure to do so can be an extremely painful experience when it comes to producing your normal tax returns. It is the only way to keep regular track of all incoming and outgoing transactions.

When you consider starting a home based business you must treat it as a business, and not as a glorified hobby. A business is a business, whether run from home, or separate premises. You absolutely must get your family to realise that your work space must be treated as your place of business, and be virtually off limits, during your scheduled working hours. Sound reduction is a necessary part of any conversion work you have carried out or, failing that additional insulation may be required to reduce distractions.

In the early stages you will be spending a lot of your time on building a customer base. This is a means of getting customers to patronise your business and can take several forms. You will need a properly designed website, and to use various approaches to attract visitors.

Tuesday, September 4, 2012

Best Practices for Troubleshooting Your Business Regularly

We know it. You are extremely busy. You work your business day in and day out and there just doesn't seem to be enough time to do it all. On the surface it all looks good. You are taking care of the normal things-marketing, client work, speaking engagements, networking, paying bills, and so forth. But, is it really going as smoothly as you think? What about the things lurking in the back-end which might not be as obvious? Is there anything happening behind the scenes costing you clients and money? Look for things you might not be aware of or just don't have enough time to manage. It's time to take a few minutes and do a "business check" to see if everything in your business is working as it should.

Be especially mindful of these mistakes which can be drastically hurting your business:

Your contact form not working. You would be amazed how many sites we visit and are unable to contact the business owner because their contact form doesn't work. Whether it goes to a 404 error or you can't figure out the code it requires, you might be missing out on business because they just can't reach you. That's why you need to stop right now and check your contact form. Is it working properly? Send yourself a message and make sure you receive it. Believe us when we say if prospects can't contact you, they will move right on to the next one. Also, we highly recommend having a phone number on your site aside from your contact form. That way if something does go wrong, those interested can still get in touch with you.

Links not working. Yes, they probably worked when you set them up, but oftentimes something happens and those critical links end up going to no man's land. That's why it's important to periodically have someone review your website, blog, newsletter, and so forth to check all of your outgoing links. Now if one or two links don't work, it probably won't send a potential client packing, but if someone lands on your site and numerous links aren't working, you can almost see them hitting the pavement and running. It's these kinds of errors and oversights which cause a potential client to lose confidence in your professionalism and make them feel like the work you do for them might reflect the same lack of attention.

Be especially mindful of your press page. You might have had a link to a press release on a news site, but the link could have been disconnected. When someone lands on your press page and are redirected to the main page of the site because the links to your release or article are inactive, once again, you lose that professional edge. That's why it's good to frequently check all of your links as well as create a PDF of any media mentions.

Your autoresponders or newsletter opt-ins not working correctly. As with the other items mentioned above, it's so important to regularly test your autoresponders to ensure they're working properly. Let's say you're offering a free eBook accessed through a special link when someone signs up. More than likely, those who sign up are receiving the link just fine. However, we all know things can go amiss sometimes. That's why you need to check these things out periodically. One easy way to do this is to sign up for your own newsletter or eBook and see if you receive it. You might need to use a different email, but it's important to do.

Social media profiles not updated or links not working. You don't want all your social media efforts to result in zippo results. This is exactly what can happen if your profiles don't have the right contact information. Spend time to review and update your social media profiles and pages and check the information making sure it is consistent throughout all of your social media sites.

Now this might look like a tall order. But it doesn't have to be. This is just one of the services you can turn over to your online support specialist to manage for you. Best yet, turn it completely over and have your support specialist periodically check things for you on a regular basis so you don't even need to think about it. You can then relax, sit back, and know your business is getting the right attention it should be and ensuring you are easily reachable via your website and social media channels.

Saturday, September 1, 2012

Restaurant Business Tips

There are lots of people who would like to put up a restaurant business. The potential market for this kind of business is vast and although there are lots of competitors around, those who can provide the best food at the most affordable cost will flourish. However, it may seem very easy to just open a restaurant and let the ball rolling but those who are interested have to think of it carefully and strategically. There are certain aspects of this business that they should prepare for aside from the capital that they need.

People who are interested in any form of businesses have to prepare their business plans. They have to conduct feasibility studies if they like so that they would really be able to identify that they have market in a particular location. Those who may have some business degree and interest in the culinary arts may not have so much of a problem putting things together. Those who simply would want to have a business in the food and beverage industry have to know lots of things about it so that they may succeed in their restaurant business. The market itself is evolving and the needs of the people are changing.

Managing a restaurant business involves not only superficial knowledge of this enterprise but it also requires restaurateurs to be open to the changes and innovations that are happening around. Though basically people need to eat in order to survive, their lifestyles are evolving. Some live very hectic lives while others would like to take the slow lane as they age. Depending on the market, any business should be able to adopt in order to meet the customers' needs at all times. The changing economic situation has also affected the spending attitude of a lot of people. With this in mind, restaurateurs have to offer something that is worth that the customers are willing to pay for.

Those who are still at the starting point will need to come up with a concept that will guide them in preparing their business plans. They also have to consider the type of restaurant that they would like to put up. Successful restaurateurs have thought of the best localization for their business. At times, this aspect can make or break the business. All things have to be planned even the hiring of employees or workers should be included. The success of the restaurant business also depends on the quality of service that the employees are able to provide to customers. All of these things will have to be put in its proper perspective if restaurateurs aim to stay long in business.

Monday, August 27, 2012

Tips for Planning Business Meetings

It is always advisable to consult professional meeting planners if you dream of planning successful business meetings. These are professionals who are very knowledgeable and who are certain to make your event a successful one. It is not mandatory to seek the services of one however, since with a few guidelines, you can successfully plan a meeting. Below are quality tips to help you out.

The theme is very important. It is important that the agenda is compelling so that you can attract a lot of attendees. It is true many business people like to attend events, but no one is going to attend any event that sounds dull. Additionally, the agenda should have one theme to avoid overwhelming your attendees. Remember the theme is what holds your meeting together.

You have to choose a convenient date for the meeting. Even with the most appealing agenda in this world, a meeting that is not scheduled on convenient date is likely to be assumed. Depending on the main reason of the meeting, choose the best time for everyone. If it is a seminar for instance, scheduling it in the morning is advisable. Appreciations are best scheduled after work. Do not schedule them on holidays.

The guest list you compile must be an appropriate one. Remember that your business agenda must address a specific audience. It is therefore important that you carry out some research on any guests you would like to invite, to ensure they are well suited. If your meeting is open to the masses, get in touch with them as early as possible. Advisably, you should invite guests of similar rank like yours.

Make a point of inviting your guests as early as possible. This is one of the most crucial factors that determine the attendance you are going to get. In addition, you have to constantly remind them about it, especially those who have confirmed that they are going to attend. Come up with unique ideas to create excitement for the event.

The partners you choose must be reputable. This is a business meeting, and any business partners you choose must have the best reputation ever. Take your time to research comprehensively about any partners you would like to be involved with. Researching on the internet about a company is advisable, but it is not enough. Consider asking around about the company in question.

No meeting can be successful without a viable budget. Make a point of planning well in advance to avoid getting unpleasant surprises in the long run. If there will be food and accommodation, plan appropriately so that you know the amount of money the event needs. Equipment and labor are other things that should be planned for in advance as far as money is concerned. You should also set aside enough money for unforeseen expenses.

You have to be flexible when planning business meetings. Anything can happen and you need to know what to do. The equipment you have hired might not work, your chief presenter might get held up somewhere or maybe the caterers fail to show up. Prepare yourself for such incidents so as to tackle them well in case they arise.

Saturday, August 11, 2012

Before You Start a Business

Prior to jumping into the world of running your own business, it's important to understand just what it is that you're getting yourself into - and how you can make the most out of it. Today's post focuses on what I believe to be one of the most important lessons vital to understanding before you start a business - you get out what you put in. Things will not happen on their own, and if you want to see things in your business change (for the better), it is up to you to make it happen.

In many ways, working as an employee for a big company tends to give you the feeling that you are simply another piece to the puzzle. Jobs working for another man can make you feel that what you do isn't important, that no matter how you try to alter your work ethic, it ultimately fails to affect the grand scheme of things. You have good ideas, but nobody ever gets to hear them! You might think that the majority of your job is smoke and mirrors, and that the only hope for progress is through playing your cards right in the game of inner-office politics.

Okay, so I might be a bit biased. But I'm willing to bet that maybe, just maybe, I am not that far off! While some employers are better than others in giving their employees a firm sense of responsibility and motivation, there is certainly something to be said for lack of accountability and how harmful it can be on a person's morale. Quite simply, nobody likes to feel like they are just another brick in the wall. Nobody likes to feel like what they do doesn't matter. When you are the owner of your own business, you are not just given a bit of added responsibility. You are given all of the responsibility.

The best analogy that effectively illustrates this point can be seen in the comparisons between team sports and individual athletics. Let's pretend for a moment that you are the member of a basketball team. The success of your team certainly depends on your individual skill set, but it does not hinge solely on your ability to put the ball in the hoop. You must work as one cohesive unit. Even if you are a stand-out player, a talented team to play alongside you is absolutely crucial if you hope to win the championship game.

Playing on a basketball team is much like working for a large company. Generally speaking, the success of your team is not completely dependent on your individual skill set. Additionally, if you have an off game, your team will not necessarily lose the game. Your role is important, but no matter how you look at it, you will only be a contributing factor! Just remember, even LeBron James was unable to win a championship with a sub-par team that surrounded him in 2011. The Dallas Mavericks played as a cohesive unit, and ended up hoisting the trophy into the air as the best basketball team in the world.

Individual sports, on the other hand, are different entirely. Your success, or lack thereof, is dependent on how rigorous your training routine is and how dedicated you are to a committed regiment. If you work hard, day in and day out, your passion for excellence will come to light as you start to win races. If you do not work hard, your performance will suffer.

Lance Armstrong won the Tour de France seven consecutive times because he worked harder than his opponents. He rode his bicycle for six hours a day, committed to a stringent diet, and had a mental toughness that propelled him to the top of the sport. Individual sports can be incredibly liberating. If the star player on a failing basketball team decides to take up marathon running, they are no longer bound by the talent of their contributing members! Their success is up to them! In many ways, however, this can be unbelievably intimidating and pressure filled.

There are no smoke and mirrors to hide behind if you fail to perform. There is nobody to point your finger at, and no excuse to muster up in the face of your accusers. This is what it feels like to own your own company. You are no longer part of a team, playing a small role in the overall success of the organization. You are now the only one on the track. It is you against the world. If you put in the effort, you will reap the rewards.

Like so many other concepts relevant to running a small business, accepting this sense of responsibility is often very difficult for new business owners. Of course, it is far easier to close your eyes and hope for the best, rather than grabbing the bull by the horns and making things happen.

As I built my clothing company from the ground up, I traveled to cities near my home state of Minnesota to pitch my brand to store owners. I visited retailers in Milwaukee, Madison, and Chicago with a backpack full of t-shirts, a catalog displaying our pricing information, and an order form that I hoped would soon be filled out. In additional to my local sales strategy, I developed a spreadsheet that contained contact information for buyers across the country in cities that I was unable to meet with in person. With each release, I relentlessly pursued each buyer with my new product offerings, hoping to close deals and develop relationships with those interested in the brand.

As a small brand, the going was rough. Incredibly rough. But with persistent, relentless contact methods, I was eventually able to develop relationships with many retailers that I continue to work with today. These relationships do not exist because they were handed to me. They exist because I was relentless in my pursuit to build a solid chain of retailers.

Saturday, August 4, 2012

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

Here are key small business tips and questions to consider:

1. Why do you want to start a small business? Starting your own business requires commitment. So, don't proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.

2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.

3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.

4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.

5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.

6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don't burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.

7. What's your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You'll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.

8. Are you using social media? More and more businesses are moving to social media